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Creating a comprehensive footprint for BMW in Namibia, supported by the customer satisfaction and service excellence legacy that the PUPKEWITZ Group embodies, is the main priority behind this acquisition.
Loyal customers of both PUPKEWITZ and BMW will be accommodated as in the past, although they can now look forward to an exciting new product line-up starting almost immediately with the arrival of the new X3 on 25 November, followed by an entire dealership relaunch early in 2018.
Mr. Ekkerd van Wyk, Managing Director of PUPKEWITZ Motors, stated with excited confidence that the PUPKEWITZ group intends to create optimum exposure for the BMW brand with further plans to be announced. He also expressed that the group had been striving towards participating as a contender in the luxury and premium automotive market in Namibia, and with BMW being one of the best rated vehicle brands in the world, it was the ideal place to start.
Mr Dougie Truter, Chief Executive Officer of the PUPKEWITZ Group, commented that the match between PUPKEWITZ and BMW was one that had clear benefits in terms of synergies to all stakeholders. The management of the PUPKEWITZ group will be supporting all BMW functions in Namibia and decision-making mechanisms will rely on local expertise for accuracy and timeliness in order to meet customer demands. He continued that the acquisition and future developments are well aligned with the Group’s number one Unifying Principle which is commitment to people development through the creation of employment opportunities in Namibia. Individuals currently employed at the Danric Auto dealership will continue their service under the new management in a stable and secure environment and will also be given the added opportunity to grow within the PUPKEWITZ Group of Companies.
Armand Barnard will head up the team of BMW as Dealer Principal for the PUPKEWITZ Group. A passionate and committed BMW enthusiast, on two wheels or four, Armand is a well-known figure in the car industry in Namibia; and committed to customer satisfaction.
The BMW brand is globally recognised as a premium luxury vehicle marque, one which is dedicated to innovation and focused on the future of individual mobility. Mr Tim Abbott, CEO BMW Group South Africa and Sub Saharan Africa comments: